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 Video on the site

14

April

 Video on the site

Even though written content isn’t going away, people LOVE the being able to watch a video. Just look at the mega-giant YouTube. Thousands and thousands of videos get uploaded every single day, and it keeps growing, and it’s here to stay.

Why Video?

Your website should entice online visitors to come and experience your product. It is therefore important for you to maximise the interaction by showing them what they could be experiencing.

Video earns a lot of search engine “juice”. In fact, Forrester Research found that videos were 53 times more likely than traditional web pages to receive an organic 1st page ranking in Google. So, from a practical SEO perspective, it’s important that you upload your video to YouTube. YouTube, in addition to being a video platform, is a very popular search engine in its own right. For many demographics, YouTube is their search engine of choice.

There are two main types of videos that could benefit your websites:

High quality commercial videos (made by a production company)
User-generated content videos (videos made by users – such as your customers , those who contribute content)

What makes a successful video?

A successful video should aim to convert your online visitors from prospects into clients. Just like photos, videos are there to tell a story to the person who watches them. They evoke emotion and should allow the viewer to identify themselves with what they are watching.

Your message in your videos needs to support the information available on the web page you are going to display it on. Your videos should be short (maximum one and a half minutes), be real and teach your prospects something new or unexpected about your product.

How to make and upload video

Filming your video

In order to make a short video which will be available online all you need is: The arrow points the video mode allowing you to take short videos.

A mobile device with a video camera, a video camera or digital camera that has a video mode. If you have misplaced your camera’s manual you can download it online (just google for “manual insert ‘brand’ and ‘model’ of ‘your’ camera”)

A tripod to stabilise the camera

Ensure the filming environment is free from background noise and if you are using a
digital camera make sure the camera is close to the subject as the microphone may not be very powerful.

At least 1GB (gigabyte) memory for your camera as videos use a lot of memory space

Transferring videos to my computer

Once you have a few videos of different people experiencing different aspects of your product, you are ready to transfer them onto your computer. This is done in the same way that you transfer photos from your camera to your computer.

You can either:

connect your camera to your computer using the cable provided with the camera
remove the memory card and insert it into a card reader or directly in your laptop if it has an integrated memory card reader.

The format of the video file that you will download to your computer will depend on the brand of your camera. It will most likely be either:

AVI (.avi extension – Windows Media)
or MOV (.mov extension – Apple Quicktime)

Uploading options

Once your video is ready, it will need to be uploaded to a video host. Your video host can

either be:

the same web host that contains your website files or
a specialised video hosting and sharing service, such as YouTube.

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