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Size Your Pictures Correctly. Higher Converting Websites #3



Compress your images. Readers tend to get annoyed when they’re waiting for a 2MB image to load when it should be only 20k instead. Graphics software like Photoshop can compress images so they take up less space in your hard drive, which in turn take less time to load into your visitors’ browsers. The best recommendation is to get a graphics software and shrink those file sizes.

Image editing software, such as Photoshop, can adjust many variables in your image.  Some are relative variables, and some absolute.



Make sure all the important information is visible when a visitor first arrives at the home page. A good number of people will not scroll down to find the important information.
As well as column based layouts, there’s another idea the web has borrowed from the newspaper industry: the fold.

When broadsheet newspapers are laid out for sale, they’re folded down the middle and only the top half can be seen. The bit that’s on show is said to be “above the fold”.



Ease of Navigation: Make sure the site is easy to use and straightforward.

When thinking about how your site will look and be used, make sure that the menu bar is easy to find and is clear. Use headings that aptly describe the information they contain.

Also, don’t try to be overly creative or innovative in a way that makes people confused when they come to your site. Stick to what has worked for other websites and try to make your site look (in general) like the majority of other sites out on the web. For instance, have the menu along the top of the page or on one of the sides. Don’t try to be creative and put it on the bottom of the page or make your headings unclear; this will only confuse and aggravate your visitors.



brian deanYou probably know from reading my blog posts that Search Engine Optimisation is a multi faceted thing. You need to get all the different bits in place before you hit the heights. Many people write on the subject and over the years I have figured out who to listen to.

My preference is always for people who are non technical and speak in clear English. Better still if they use images to illustrate their words of wisdom. One such person is Brian Dean of Backlinko who published this excellent explanation and infographic about on-page SEO. Enjoy …..



Google have tried over the years to compete for your time with Twitter and Facebook but to no avail. Their last attempt was Google + authorship but this has now been scaled back. SEO business like ours have been asking clients to have a strong presence on G+ and ‘authorship’ in particular.



The definition of anchor text is that it is the visible, clickable text in a hyperlink. In most browsers, it is light blue and underlined, such as this link to the dark peak homepage. In a word document you create a link in this way – Select the text or picture that you want to display as the hyperlink. On the Insert tab, in the Links group, click Hyperlink. You can also right-click the text or picture and then click Hyperlink on the shortcut menu.



You may or may not know that the person who Google rely on to pass on their words of wisdom is Matt Cutts. Who is Matt Cutts? Matthew ‘Matt’ Cutts is Google’s head of web spam. Matt commenced his career with Google in 2000 as a software engineer. His university study field were computer science and information retrieval. He is one of the co-inventors listed on a Google patent related to search engines and web spam. In the world of search engine optimisation, Matt is a key figure.



Search for anything and Google gives you a list of websites to look at in the search results. As a business owner, this is your opportunity to impress me enough to click on your website and not on another. So, how do you take control of what description Google shows rather than let Google make the decision?

First, you need to understand two things. The first is that nobody from Google visits your website. Instead, your website is visited by Google’s software driven spiders and these spiders read the words you have on the page. The second thing is that there is a limited amount of space in the search results and so the description has to be concise to fit in.



Google and the other major search engines have a formula for ranking where a website sits in SERP’s (search engine results pages). Not only do they never disclose their search engine ranking factors, they change them regularly so that people like me cannot guarantee success based on a static algorithm that can be gamed (gaining advantage by underhand means).



For a while now, I have been meaning to write a meaty piece on how to use good quality content to boost your website for the search terms you need. There I am, focused on getting started when into my mailbox pops this article talking about on page topic targeting from SEO consultant Cyrus Shepherd which I would struggle to better.