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Google’s search engine is the single most powerful source of leads, sales, enquiries, phone calls, plus much more for your business. Google want their users to easily find exactly what they want. Over the years, Google has changed its search engine algorithm, and many of the techniques that marketers stood by a few years ago are now defunct. This means that there’s no place for old-hat search engine optimisation techniques in today’s world and for your business to thrive, you need to be more careful than ever when building your online presence.