Search for anything and Google gives you a list of websites to look at in the search results. As a business owner, this is your opportunity to impress me enough to click on your website and not on another. So, how do you take control of what description Google shows rather than let Google make the decision?
First, you need to understand two things. The first is that nobody from Google visits your website. Instead, your website is visited by Google’s software driven spiders and these spiders read the words you have on the page. The second thing is that there is a limited amount of space in the search results and so the description has to be concise to fit in.