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How long does it take for SEO to work?



How long does it take for SEO to work?

One of the questions we are often asked by business owners is how long it takes for SEO “to work”, as in, how long it will take for a paying customer to see progress.

Unfortunately, there’s no short answer to this. All SEO campaigns are different, and it would be unreasonable to expect different websites to respond similarly to SEO. However, while this may be the case, we can provide a general answer based on our experience.

Defining progress with SEO

There are two types of progress when it comes to search engine optimisation:

  1. Visibility progress in organic search (better and wider rankings), and;
  2. Getting more relevant visitors to a website and getting them to convert.

With regards to point 1, the truth of the matter is that you should start to see results within a few weeks or a few days, providing that the level of work put into your website has made it into something that Google wants to rank.

For example, if you simply changed the page title of a landing page and left it be, it’s unlikely Google would reward you. But if you improved the content on that page, made it load faster and pointed social signals and high quality links at it, they just might.

With regards to point 2, this really depends on how quickly Google catches up with all your on-page and off-page changes. It takes a while for Google to index all changes to a site, so you will likely see more relevant visitors find your website after a month or so.

Of course, getting those visitors to convent once they visit your website is another matter entirely. Good SEO strategy dictates that conversion rate optimisation (CRO) takes place, so that your website can make full use of its improved traffic levels. At Dark Peak Digital, we will always improve the action points of a website to improve conversions if this is required.

SEO is a long-term investment

Lastly, we would like to make the point that search engine optimisation should never be seen as a short term solution to customer acquisition. Certainly, organic search is a massive opportunity for all types of business, but it isn’t the easiest or quickest nut to crack. It takes time to build up an online reputation and one that’s worth Google’s time. Those of you who want short-term results should look to Google Adwords (pay-per-click).



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