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One of the questions we are often asked by business owners is how long it takes for SEO “to work”, as in, how long it will take for a paying customer to see progress.

Unfortunately, there’s no short answer to this. All SEO campaigns are different, and it would be unreasonable to expect different websites to respond similarly to SEO. However, while this may be the case, we can provide a general answer based on our experience.

Defining progress with SEO

There are two types of progress when it comes to search engine optimisation:

  1. Visibility progress in organic search (better and wider rankings), and;
  2. Getting more relevant visitors to a website and getting them to convert.

With regards to point 1, the truth of the matter is that you should start to see results within a few weeks or a few days, providing that the level of work put into your website has made it into something that Google wants to rank.

For example, if you simply changed the page title of a landing page and left it be, it’s unlikely Google would reward you. But if you improved the content on that page, made it load faster and pointed social signals and high quality links at it, they just might.

With regards to point 2, this really depends on how quickly Google catches up with all your on-page and off-page changes. It takes a while for Google to index all changes to a site, so you will likely see more relevant visitors find your website after a month or so.

Of course, getting those visitors to convent once they visit your website is another matter entirely. Good SEO strategy dictates that conversion rate optimisation (CRO) takes place, so that your website can make full use of its improved traffic levels. At Dark Peak Digital, we will always improve the action points of a website to improve conversions if this is required.

SEO is a long-term investment

Lastly, we would like to make the point that search engine optimisation should never be seen as a short term solution to customer acquisition. Certainly, organic search is a massive opportunity for all types of business, but it isn’t the easiest or quickest nut to crack. It takes time to build up an online reputation and one that’s worth Google’s time. Those of you who want short-term results should look to Google Adwords (pay-per-click).





Your company website can enhance brand exposure, gain new customers, improve reputations and increase conversions. However, these boons and benefits will not come to fruition if traffic numbers are poor or paltry. Therefore, the need for a coherent, comprehensive and compelling online portal is paramount. Even so, there are certain things that will damage your website traffic, which could then have harmful consequences for your business. 



Search for anything and Google gives you a list of websites to look at in the search results. As a business owner, this is your opportunity to impress me enough to click on your website and not on another. So, how do you take control of what description Google shows rather than let Google make the decision?

First, you need to understand two things. The first is that nobody from Google visits your website. Instead, your website is visited by Google’s software driven spiders and these spiders read the words you have on the page. The second thing is that there is a limited amount of space in the search results and so the description has to be concise to fit in.



Do you want Google to show your website in the search results in the most attractive way? Then the Google Data Highlighter tool may be just the thing for you to use. It allows you to pull out important aspects of your web pages and get them shown in the search results.

An example would be that you are organising a series of seminars around the country to showcase your services. On your website is the venue and dates plus what your seminars are about. You can use the data highlight function to get this information shown in the search results as rich snippets, some examples of which are here



This is probably being viewed by you because you searched for ‘SEO Glossop’ and found this on page one of Google. The thing is that ranking highly for SEO is extremely difficult because people in the industry know exactly how to rank any page. Despite that, this page took less than one week to appear and if it had been something easier, it might well have been top of the page.



Google are notoriously difficult to talk to about site optimisation and search related topics. Everything is done through forms and forums unless you are using PPC advertising in which case you can get in touch with a representative usually based in Dublin. There are a lot of touch points for Google and here are some of them for your interest. Whether you are a business beginner or seasoned technical whizz, you will find something here.



Most business owners think once their website is done it is done! Unfortunately because technology is forever changing “done” is not really possible your website has to be updated and tuned up from time to time.  Dark Peak Digital SEO Glossop offers affordable SEO services, search friendly web design and a complete suite of services that will easily help keep your website producing leads!

Tuning up your website (and in some cases just starting over) can really work to your advantage. If you are not getting the traffic that you expected from your website or things have seemed to slow down some the last few months than you are very likely in the position for a tune up to your website. If your website is failing you an overhaul can help. You can be a few steps away from getting your website up to speed.



Breaking down the idea of what a search engine friendly design to its most simplest components is easy! You have a website that you expect to generate new business for your company, you may not know it or not but your very success is dependent upon a search engine friendly design. The internet is complex. Search engines are complex. So complex in fact that an alarmingly high rate of  consumers believe that Google is the internet!

Search Engine Friendly Design

What does this mean to you? It means that if you do not want to miss out on the potential business you better hope that when someone uses a search engine like Google to find products or services your businesses web site is returned as a possible option near the top of the results list.



On Friday 17th October, the latest Google update was rolled out. This the first major Google algorithm update in over a year and by the following Monday, it was apparently complete (although this was later retracted). While the world’s biggest search engine is fairly coy and somewhat confidential when it comes to revealing the integral details of such changes, Penguin 3.0 is attempting to deliver a better browsing experience for users by targeting sites populated with spam.



Keyword Research Basics: A Beginners Guide

A searchers journey begins with the words they type into a search box.

It is your job to be in the most profitable results returned to that searcher.

But how are you supposed to know what keywords your customer is using to search and which keywords are going to offer the highest return?

That’s where keyword research comes in.