Do you want Google to show your website in the search results in the most attractive way? Then the Google Data Highlighter tool may be just the thing for you to use. It allows you to pull out important aspects of your web pages and get them shown in the search results.
An example would be that you are organising a series of seminars around the country to showcase your services. On your website is the venue and dates plus what your seminars are about. You can use the data highlight function to get this information shown in the search results as rich snippets, some examples of which are here
Breaking down the idea of what a search engine friendly design to its most simplest components is easy! You have a website that you expect to generate new business for your company, you may not know it or not but your very success is dependent upon a search engine friendly design. The internet is complex. Search engines are complex. So complex in fact that an alarmingly high rate of consumers believe that Google is the internet!
What does this mean to you? It means that if you do not want to miss out on the potential business you better hope that when someone uses a search engine like Google to find products or services your businesses web site is returned as a possible option near the top of the results list.
It is fair to say that Google is the undisputed king of search engines. According to research by WebpageFX, it currently has a US market share of 81 per cent, while both Bing and Yahoo! hover around eight per cent. In 2012, Google answered a staggering 1.2 trillion queries and generated a thoroughly impressive $10 billion in revenue each quarter. But what do search engines want?