Dark Peak Digital

Tel: 01457 607 074

Request your free SEO audit

Search on the site

Blog Archive



Search for anything and Google gives you a list of websites to look at in the search results. As a business owner, this is your opportunity to impress me enough to click on your website and not on another. So, how do you take control of what description Google shows rather than let Google make the decision?

First, you need to understand two things. The first is that nobody from Google visits your website. Instead, your website is visited by Google’s software driven spiders and these spiders read the words you have on the page. The second thing is that there is a limited amount of space in the search results and so the description has to be concise to fit in.



Do you want Google to show your website in the search results in the most attractive way? Then the Google Data Highlighter tool may be just the thing for you to use. It allows you to pull out important aspects of your web pages and get them shown in the search results.

An example would be that you are organising a series of seminars around the country to showcase your services. On your website is the venue and dates plus what your seminars are about. You can use the data highlight function to get this information shown in the search results as rich snippets, some examples of which are here



Breaking down the idea of what a search engine friendly design to its most simplest components is easy! You have a website that you expect to generate new business for your company, you may not know it or not but your very success is dependent upon a search engine friendly design. The internet is complex. Search engines are complex. So complex in fact that an alarmingly high rate of  consumers believe that Google is the internet!

Search Engine Friendly Design

What does this mean to you? It means that if you do not want to miss out on the potential business you better hope that when someone uses a search engine like Google to find products or services your businesses web site is returned as a possible option near the top of the results list.



It is fair to say that Google is the undisputed king of search engines. According to research by WebpageFX, it currently has a US market share of 81 per cent, while both Bing and Yahoo! hover around eight per cent. In 2012, Google answered a staggering 1.2 trillion queries and generated a thoroughly impressive $10 billion in revenue each quarter. But what do search engines want?