Encourage email subscriptions on your website by adding an opt-in email subscription box. Place it “above the fold” in the upper-right corner of the page. The box should appear on your homepage as well as on the top ten pages of your website (including your blog). When creating your email subscription box, ask only for the information you absolutely need (i.e. an email address). If you absolutely have to collect more information, design a two-step sign-up process. In addition to having a subscription box on your website pages, you may also want to consider adding a call-to-action and a link to your sign-up page at the bottom of every blog post.
Compress your images. Readers tend to get annoyed when they’re waiting for a 2MB image to load when it should be only 20k instead. Graphics software like Photoshop can compress images so they take up less space in your hard drive, which in turn take less time to load into your visitors’ browsers. The best recommendation is to get a graphics software and shrink those file sizes.
Image editing software, such as Photoshop, can adjust many variables in your image. Some are relative variables, and some absolute.
Make sure all the important information is visible when a visitor first arrives at the home page. A good number of people will not scroll down to find the important information.
As well as column based layouts, there’s another idea the web has borrowed from the newspaper industry: the fold.
When broadsheet newspapers are laid out for sale, they’re folded down the middle and only the top half can be seen. The bit that’s on show is said to be “above the fold”.