In the UK, Yahoo is very much the poor relation when it comes to search. Estimates vary but Google has circa 90% of the market and Yahoo! perhaps 6%. An announcement in the USA that Firefox has chosen Yahoo! as it’s default search engine may change things over here as well. The announcement was that Yahoo and Mozilla Firefox just announced a “strategic five-year partnership that makes Yahoo the default search experience for Firefox in the United States on mobile and desktop.”
If you are launching your first website you probably have a lot of questions about the buzz that is around regarding search engine friendly web design and affordable SEO services.
It is only natural that you would have tons of questions because there is so much information out there and some of it is contradictory. First things first before you make a decision about which company to use to help you launch your online campaign and to set up your search friendly web design consider Dark Peak Digital. There are a lot of companies to choose from but not every company takes the same approach to getting to know your business. A company that can offer affordable SEO services AND search engine friendly web design HAS to get to know your business to make it all come together and really work. We are the company that can help you to get your on-line marketing off the ground.
Google are notoriously difficult to talk to about site optimisation and search related topics. Everything is done through forms and forums unless you are using PPC advertising in which case you can get in touch with a representative usually based in Dublin. There are a lot of touch points for Google and here are some of them for your interest. Whether you are a business beginner or seasoned technical whizz, you will find something here.
On Friday 17th October, the latest Google update was rolled out. This the first major Google algorithm update in over a year and by the following Monday, it was apparently complete (although this was later retracted). While the world’s biggest search engine is fairly coy and somewhat confidential when it comes to revealing the integral details of such changes, Penguin 3.0 is attempting to deliver a better browsing experience for users by targeting sites populated with spam.
It is fair to say that Google is the undisputed king of search engines. According to research by WebpageFX, it currently has a US market share of 81 per cent, while both Bing and Yahoo! hover around eight per cent. In 2012, Google answered a staggering 1.2 trillion queries and generated a thoroughly impressive $10 billion in revenue each quarter. But what do search engines want?
Google’s search engine is the single most powerful source of leads, sales, enquiries, phone calls, plus much more for your business. Google want their users to easily find exactly what they want. Over the years, Google has changed its search engine algorithm, and many of the techniques that marketers stood by a few years ago are now defunct. This means that there’s no place for old-hat search engine optimisation techniques in today’s world and for your business to thrive, you need to be more careful than ever when building your online presence.