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Blog Archive

21

April

In a world consumed by SEO, social media, PPC and content, it is easy to forget about the importance and influence of email marketing. However, this promotional and publicity tool should not be discounted too quickly, as a well-thought out and convincing campaign can have innumerable benefits.

In addition to promoting customer loyalty, enhancing brand identity and increasing exposure, it can also markedly improve bottom line conversions. Therefore, bear in mind the following tips and you’ll reap the rewards of email marketing.