Compress your images. Readers tend to get annoyed when they’re waiting for a 2MB image to load when it should be only 20k instead. Graphics software like Photoshop can compress images so they take up less space in your hard drive, which in turn take less time to load into your visitors’ browsers. The best recommendation is to get a graphics software and shrink those file sizes.
Image editing software, such as Photoshop, can adjust many variables in your image. Some are relative variables, and some absolute.
Make sure all the important information is visible when a visitor first arrives at the home page. A good number of people will not scroll down to find the important information.
As well as column based layouts, there’s another idea the web has borrowed from the newspaper industry: the fold.
When broadsheet newspapers are laid out for sale, they’re folded down the middle and only the top half can be seen. The bit that’s on show is said to be “above the fold”.
You probably know from reading my blog posts that Search Engine Optimisation is a multi faceted thing. You need to get all the different bits in place before you hit the heights. Many people write on the subject and over the years I have figured out who to listen to.
My preference is always for people who are non technical and speak in clear English. Better still if they use images to illustrate their words of wisdom. One such person is Brian Dean of Backlinko who published this excellent explanation and infographic about on-page SEO. Enjoy …..
You may or may not know that the person who Google rely on to pass on their words of wisdom is Matt Cutts. Who is Matt Cutts? Matthew ‘Matt’ Cutts is Google’s head of web spam. Matt commenced his career with Google in 2000 as a software engineer. His university study field were computer science and information retrieval. He is one of the co-inventors listed on a Google patent related to search engines and web spam. In the world of search engine optimisation, Matt is a key figure.
Google and the other major search engines have a formula for ranking where a website sits in SERP’s (search engine results pages). Not only do they never disclose their search engine ranking factors, they change them regularly so that people like me cannot guarantee success based on a static algorithm that can be gamed (gaining advantage by underhand means).
For a while now, I have been meaning to write a meaty piece on how to use good quality content to boost your website for the search terms you need. There I am, focused on getting started when into my mailbox pops this article talking about on page topic targeting from SEO consultant Cyrus Shepherd which I would struggle to better.