After reading this title, you’re probably thinking that’s not possible. Marketing activities for any size of business takes a lot of time, effort and resources to achieve a successful level of exposure.
Results don’t tend to happen overnight and it can often feel like an uphill struggle to get anywhere. But for each day of the week, it is extremely beneficial if you can find 30 minutes in your busy schedule to take part in an online marketing blitz.
The immediate and influential nature of the Internet means you’ll probably see favourable outcomes in a very short period of time. What’s more, never before have you been able to target specific customers and measure results in such an extensive way.
However, time remains the biggest killer, as it is often forgotten about or not given as much attention or regard as it should.
Even so, if you manage your time correctly and give this aspect of marketing the same amount of respect as the content itself, you’ll end up with a successful and prosperous campaign. That being the case, here are some top time management tips and tricks.
Implementing and planning marketing campaigns is not an easy undertaking for small businesses, especially if you have little to no budget. You can go down the traditional route of advertising in regional newspapers or posting flyers around the local area, but these techniques can be expensive and have lost their impact in recent years.
This is largely down to the power and potential of the Internet, which opens up a new realm of possibilities for any small business. This level playing field means you can compete with even the biggest corporate rivals in several different ways. Even though budget may be an issue, you can still become a marketing force to be reckoned with.
Large organisations and multinational corporations have the luxury of big marketing budgets to build brand identity. In the vast majority of cases, small businesses do not have such extensive resources, making any marketing campaign a difficult and daunting task.
However, regardless of size, stock or significance, there are various ways in which any company can develop, build and manage their brand.
At PILR Marketing, we take the approach that marketing brands is much more important than products or services. So here are just a few ways you can enhance visibility, build strong relationships and ultimately, be more successful.
In a world consumed by SEO, social media, PPC and content, it is easy to forget about the importance and influence of email marketing. However, this promotional and publicity tool should not be discounted too quickly, as a well-thought out and convincing campaign can have innumerable benefits.
In addition to promoting customer loyalty, enhancing brand identity and increasing exposure, it can also markedly improve bottom line conversions. Therefore, bear in mind the following tips and you’ll reap the rewards of email marketing.
Even though written content isn’t going away, people LOVE the being able to watch a video. Just look at the mega-giant YouTube. Thousands and thousands of videos get uploaded every single day, and it keeps growing, and it’s here to stay.
Your website should entice online visitors to come and experience your product. It is therefore important for you to maximise the interaction by showing them what they could be experiencing.
Encourage email subscriptions on your website by adding an opt-in email subscription box. Place it “above the fold” in the upper-right corner of the page. The box should appear on your homepage as well as on the top ten pages of your website (including your blog). When creating your email subscription box, ask only for the information you absolutely need (i.e. an email address). If you absolutely have to collect more information, design a two-step sign-up process. In addition to having a subscription box on your website pages, you may also want to consider adding a call-to-action and a link to your sign-up page at the bottom of every blog post.
Calls-to-action (CTAs) are one of the key lead generation elements, and they should be used in each and every one of your marketing tactics: emails, social media updates, press releases, trade shows … the list goes on. In fact, whenever you want to ensure your team is moving in the right direction, pose the question, “What’s the call-to-action we’re using to drive people’s behavior?”
This question will guide you in thinking through each of the steps in the sales cycle, from brand awareness to purchase. Before you produce a marketing video, for example, ask yourself what you want viewers to do after watching it. Before you post an update to Facebook or Twitter, consider what options for engagement you are giving to your fans and followers.
Make sure you are taking visitors exactly where you want them to go on your site. When a visitor lands on your site, what do you do?
The habits of consumers and businesses looking for products, services or opportunities have changed radically. Research is done online, through search engines or social networks. Our buying decisions are largely based on what we find online on company websites.