You may or may not know that the person who Google rely on to pass on their words of wisdom is Matt Cutts. Who is Matt Cutts? Matthew ‘Matt’ Cutts is Google’s head of web spam. Matt commenced his career with Google in 2000 as a software engineer. His university study field were computer science and information retrieval. He is one of the co-inventors listed on a Google patent related to search engines and web spam. In the world of search engine optimisation, Matt is a key figure.
For those of you out there who are interested in SEO as a way of promoting your business, he can be a very interesting person to listen to. Matt’s particular skill in our opinion apart from being a genius is in the way he communicates sometimes difficult concepts. His preference is to release informal videos usually based on questions sent in to him by business owners and SEO practitioners. These videos turn up on his blog. The problem is that after so many years and possibly hundreds of videos, how do you find what you need? A needle is a haystack comes to mind.
The good news is that somebody had the idea of building a website based entirely on Matt Cutts videos. The site in question is http://www.theshortcutts.com/ and you can search this by date or subject matter. Do not be put off by the last video release date of July as Matt is taking a few moths off in fulfilment of a promise to his wife many years ago. Here is the last video that Matt released on ‘Hidden Content’ within websites