The problem with trying to get ahead and compete with industry rivals on-line is that everyone is targeting the same keywords. There are bound to be numerous other organisations with the same objectives as you, so standing out from the crowd is imperative.
Enter long tail keywords. These are longer, more specific words or phrases that are less common and have a fewer search volume, but will enable you to target specific customers and a niche market.
Even though Google says it answers more than one billion requests each day, 15 per cent of searches have never been seen before. Therefore, your long tail keywords can be original, unique and single out certain consumers. But how do you find them?
Google Suggest and Related Searches
The simplest ways are often the best. Just go to Google, start typing your primary keyword or ‘head’ in the search bar and see what comes up. These suggestions are what users are actually searching for and will undoubtedly provide you with some traffic.
While you’re there, check out some of the related searches. These can be found at the bottom of the page below results to your search term. However, be aware that these may be influenced by your geographical location.
Some of the searches are quite surprising and often humorous, but they’ll either give you long tail keyword ideas or inspire great content.
Keyword Research Tools
Although Google’s Adwords Keyword Tool is a great resource and the best place to start, it can be a bit limiting. Thankfully, there are plenty of other research tools to find long tail keywords that work for your business.
WordStream’s Free Keyword Tool can unearth some great suggestions and their Niche Finder is another valuable resource. You can also discover timely long tail keywords by using Google Trends and Twitter search to see what people are talking about.
Investigate Analytics and Search Query Reports
Taking a closer look at your analytics will show what keyword phrases and long tail queries are attracting visitors. If lots of people are finding your site after searching for a particular phrase, but you don’t have any associated content, create some!
If you have an AdWords PPC campaign, use your Search Query Report to show what drove people to click your ads over other organic results.
For more help with long tail keywords and getting the most out of your online marketing campaigns, get in touch with dark peak digital today.