Dark Peak Digital

Tel: 01457 607 074

Request your free SEO audit

Search on the site

 Video on the site

14

April

 Video on the site

Even though written content isn’t going away, people LOVE the being able to watch a video. Just look at the mega-giant YouTube. Thousands and thousands of videos get uploaded every single day, and it keeps growing, and it’s here to stay.

Why Video?

Your website should entice online visitors to come and experience your product. It is therefore important for you to maximise the interaction by showing them what they could be experiencing.

Video earns a lot of search engine “juice”. In fact, Forrester Research found that videos were 53 times more likely than traditional web pages to receive an organic 1st page ranking in Google. So, from a practical SEO perspective, it’s important that you upload your video to YouTube. YouTube, in addition to being a video platform, is a very popular search engine in its own right. For many demographics, YouTube is their search engine of choice.

There are two main types of videos that could benefit your websites:

High quality commercial videos (made by a production company)
User-generated content videos (videos made by users – such as your customers , those who contribute content)

What makes a successful video?

A successful video should aim to convert your online visitors from prospects into clients. Just like photos, videos are there to tell a story to the person who watches them. They evoke emotion and should allow the viewer to identify themselves with what they are watching.

Your message in your videos needs to support the information available on the web page you are going to display it on. Your videos should be short (maximum one and a half minutes), be real and teach your prospects something new or unexpected about your product.

How to make and upload video

Filming your video

In order to make a short video which will be available online all you need is: The arrow points the video mode allowing you to take short videos.

A mobile device with a video camera, a video camera or digital camera that has a video mode. If you have misplaced your camera’s manual you can download it online (just google for “manual insert ‘brand’ and ‘model’ of ‘your’ camera”)

A tripod to stabilise the camera

Ensure the filming environment is free from background noise and if you are using a
digital camera make sure the camera is close to the subject as the microphone may not be very powerful.

At least 1GB (gigabyte) memory for your camera as videos use a lot of memory space

Transferring videos to my computer

Once you have a few videos of different people experiencing different aspects of your product, you are ready to transfer them onto your computer. This is done in the same way that you transfer photos from your camera to your computer.

You can either:

connect your camera to your computer using the cable provided with the camera
remove the memory card and insert it into a card reader or directly in your laptop if it has an integrated memory card reader.

The format of the video file that you will download to your computer will depend on the brand of your camera. It will most likely be either:

AVI (.avi extension – Windows Media)
or MOV (.mov extension – Apple Quicktime)

Uploading options

Once your video is ready, it will need to be uploaded to a video host. Your video host can

either be:

the same web host that contains your website files or
a specialised video hosting and sharing service, such as YouTube.

  ,     ,     0 Comments

0 Comments

  1. Your comment is awaiting moderation.

    stephen curry shoes

    This is really unbelievably generous of people like you to deliver publicly what a number of people could possibly have advertised as an electronic book to make some cash on their own, and in particular now that you could possibly have tried it in the…

  2. lebron 13 says:
    Your comment is awaiting moderation.

    lebron 13

    So have the layout of the differentiation, let the Nike + community platform “products and services access” positioning.Nike has on performance.

  3. Your comment is awaiting moderation.

    health benefits of coconut oil

    […]here are some hyperlinks to web sites that we link to because we feel they are worth visiting[…]

  4. Your comment is awaiting moderation.

    Computer Repair

    […]below you’ll obtain the link to some web sites that we consider it is best to visit[…]

  5. Your comment is awaiting moderation.

    Best Companies

    […]that will be the finish of this report. Here you will find some web pages that we think you’ll value, just click the hyperlinks over[…]

  6. edm filter says:
    Your comment is awaiting moderation.

    edm filter

    […]below you will find the link to some websites that we feel you should visit[…]

  7. Your comment is awaiting moderation.

    プラセンタ

    […]very few web sites that transpire to be in depth below, from our point of view are undoubtedly properly worth checking out[…]

  8. Your comment is awaiting moderation.

    ways to make money from home

    […]the time to study or take a look at the content material or internet sites we have linked to beneath the[…]

  9. Your comment is awaiting moderation.

    blu ray player

    […]here are some links to internet sites that we link to mainly because we assume they’re really worth visiting[…]

  10. LED says:
    Your comment is awaiting moderation.

    LED

    […]Every as soon as inside a when we select blogs that we study. Listed below would be the latest sites that we select […]

You must be logged in to post a comment.