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Using Social Media for Small Business Online Marketing

19

November

Using Social Media for Small Business Online Marketing

Social media has become a normal everyday part of many people’s lives. Most people “check in” with their Facebook, Twitter, Instagram and even Pinterest at least once everyday (of course in most cases it is not a check in it is a constant on status thing). If you are not using social media to as part of your small business online marketing campaign you are missing out on a large section of potential clients/customers. Affordable SEO services can help you get the attention you want to get from this sector of the world.

Your Small Business Online Marketing Campaign

To call a small business online marketing campaign that involves utilising social media a campaign is largely a misnomer because campaigns usually have a start and an end date but you should be using social media everyday to get the word out about your business. Everything that you do starts with having a search engine friendly web design for your website because that is what your social media attempts will link back to. The goal is to bring as much traffic to your site as possible and using social media to do that can greatly increase your traffic but you have to have the right website to link back too or it is all for nothing.

 Using Facebook and Twitter

Your business should have a Facebook and Twitter account and it should be managed on a daily basis. In other words setting up the accounts and than not posting to the accounts will not earn you the likes nor the following that you need to build your business. You should be posting to these accounts daily. You can use them to announce special discounts or sales and to link back to your website. You can also use Facebook to share information and content.

Using YouTube

YouTube has become one of the easiest ways to get information out about your business. With short infomercials that link back to your website you can easily build your traffic and of course your potential sales. YouTube is free, it is easy to use and it can easily build your business on-line. It is a win win situation no matter how you look at it. If you do not have a YouTube channel get one. If you have a channel but are not posting, start posting.

Easy Steps

Taking the steps to build up a social media following are easy steps that you can take to help build your business. Dark Peak Digital can help and guide you through the process by supporting you with affordable SEO services in Glossop, Buxton and Stockport and excellent search engine friendly web design.  Take the first steps today and easily compete in today’s market. Social media is an easy, affordable way to market your business.

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