SEO helps your website to get found by search engines like Google and Bing more effectively and greatly increases the chances that the site will be found in the upper reaches of the search results. The higher a website ranks, the greater the chance that that site will be visited by a user.
Typically a website enjoying the first position in Google will receive 45% or more of all the visitors whilst position two will receive 11% and position ten only 2%.
SEO is split into two basic steps: Optimisation and Authority
Optimisation makes sure that Google understands what terms and keywords you’re targeting, which products and services you sell, and where you want to sell them.
Authority is making sure that Google knows you have the best website for their users. Growing your authority is dependent on factors such as the content your website, who links to you and how well you communicate your message.
SEO always begins with researching what terms people are likely to be searching for to find your business. These terms are laid out on the page and in the code in a certain way in order to rank well.
Next we analyse the competitors above you in the search results. This competitor audit tells us precisely what is needed for you to move above them in the results. This forms the basis for the plan to move you forward.
Some examples of techniques used for moving your website higher are link building, website content and social media marketing. Quality and not quantity is the key here. We never take chances with a client’s business. All our methods are ethical and within search engine guidelines.