Dark Peak Digital

Tel: 01457 607 074

Request your free SEO audit

Search on the site

Search Engine Ranking Factors Explained



Search Engine Ranking Factors Explained

Google and the other major search engines have a formula for ranking where a website sits in SERP’s (search engine results pages). Not only do they never disclose their search engine ranking factors, they change them regularly so that people like me cannot guarantee success based on a static algorithm that can be gamed (gaining advantage by underhand means).

Search Engine Ranking Factors Explained

In fact there are estimated to be over 300 different ranking factors and all of these have different weightings that shift regularly. Even Alan Turing the famous mathematician and cryptographer recently played by Benedict Cumberbatch in the excellent The Imitation Game would have got nowhere near the answer to this riddle.

The definitive list (perhaps)

For example, if I wanted to promote the term SEO Stockport, I could not rely on any one or two factors in order to rank. Until yesterday, I had never seen an attempt to define all the factors in a single place. This exceptional piece on the subject by Brian Dean of backlinko.com changed all that and my heartfelt thanks to Brian for what must have been a long and difficult task.

The truth is that when writing a page, you cannot possibly keep in mind so many different search engine ranking factors. You do however need to understand the most important on-page elements and this piece from Rand Fishkin of moz.com entitled ‘visual guide to keyword targeting onpage optimization’ is as good as it gets to breaking out the most important elements. Prior to writing a page you need to decide what term or terms you are hoping to rank for. This post on keyword research may be a help to you with this.

And finally

The default for all website owners is to always write for human visitors and not search engine spiders. Providing you are writing interesting and helpful text you are unlikely to go too far wrong. Remember though to always fill in your page title and meta description correctly (60 characters and 158 characters maximum) so that your description reads well in the search results. For example, looking for ‘web design in Glossop’ brings this concise, descriptive and hopefully alluring result for Dark Peak Digital

dark peak digital serps result. search engine ranking factors


  1. Your comment is awaiting moderation.

    シャネル リップ 母の日

    2016年新素材入荷! 2016年最高新時計大量入荷 特級.品質 シリアル付きも有り 付属品完備! 100%品質保証 !満足保障100%! 経営方針:現物写真、品質を重視、納期も厳守、信用第1! 広大な客を歓迎してご光臨!

  2. Your comment is awaiting moderation.

    ルイ ヴィトン 腕時計

    ★2017年最高スーパーコピーブランドの美品が大量入荷超人気!!!★ ★各種の人気スーパーコピーブランドお客様に選択を提供します。 秀逸な素材と抜群な作工は完璧に融合します。 しかも、色々な商品をお客様に提供しています。 この中で貴方の好きな商品を選ぶことができます。 お客様の需求に満足する為に、最高なスーパーコピーブランド品とサービスに提供されます。 お客様の喜びさせることを保証します。 お客様を歓迎して当店をご光臨賜ります

  3. Your comment is awaiting moderation.

    ロレックス 並行輸入店

    ロレックスチェリーニスーパーコピー腕時計販売特集! ロレックスチェリーニスーパーコピーN品を低価でお客様に提供します。 ロレックスコピー,【2~9万円】スーパーコピーロレックス時計大特価通販!

  4. Your comment is awaiting moderation.

    エルメス 1万円

    オメガスーパーコピー 日本的な人気と信頼を得ています。 安心、安全にお届けします 日本では手に入らない商品も、全て卸売りします。 価格、品質、自信のある商品を取り揃えておりますので

  5. Your comment is awaiting moderation.

    ロレックス オーバーホール 永久半額

    ブランド財布コピー 業内最高レベルのブランド財布コピー 世界ブランドコピー業内最高レベルのスーパーコピー品(N級品)をお客様に提供します。 ブランド財布コピー、ブランドキーケースコピー、 コピーブランド名刺入れ、 スーパーコピーレベルなど豊富な物件を揃いています。 ルイ・ヴィトンコピー エルメス財布コピー シャネルスーパーコピー フェンディコピー ミュウミュウコピー…… 今、大セールが開催中…

  6. Your comment is awaiting moderation.

    Ted Karras Jersey

    http://luckylottogenerator.com/forum/topic/22997nfl jersey

  7. Your comment is awaiting moderation.

    DeForest Buckner Jersey

    http://www.dolphinsfansshop.pw/andre-branch-jersey-c-22.html Andre Branch Jersey

You must be logged in to post a comment.