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What is Search Engine Friendly Web Design?

23

November

What is Search Engine Friendly Web Design?

If you are launching your first website you probably have a lot of questions about the buzz that is around regarding search engine friendly web design and affordable SEO services.

What is Search Engine Friendly Web Design?

It is only natural that you would have tons of questions because there is so much information out there and some of it is contradictory. First things first before you make a decision about which company to use to help you launch your online campaign and to set up your search friendly web design consider Dark Peak Digital. There are a lot of companies to choose from but not every company takes the same approach to getting to know your business. A company that can offer affordable SEO services AND search engine friendly web design HAS to get to know your business to make it all come together and really work. We are the company that can help you to get your on-line marketing off the ground.

The Layers

Search engine friendly web design is based on layers of technical specifications. The layers allow the search engines to find your website, than to deliver the searcher to the website. It all comes together like a fine tuned piece of equipment. If one layer is not in place than none of the layers work.  Understanding the layers that are necessary and how they can all come together to the developed state of perfection is not something that can be learned unfortunately through tutorials in a weekend.

Search Engine Friendly Web Design-What Does It Take?

It all starts with indexable content. Whether it is images or text the content has to be indexable and ready to be found by the search engines. Many websites fail in this very simple attribute, they are not being recognized by the search engines because their content in not indexable. Of course this can sound like a foreign language to you which is why bringing in professional help is a must.  Next up is the link structure. Search engines have massive indexes of keywords that they use to “find” your website but the proper link structure is also necessary so that when the page is detected by the keyword content there is a route to get to the page.

Content is one of the most important aspects of a search engine friendly web design. Targeted keywords that can be recognized by the search engines are the first step in getting traffic to your website but content counts as well to the visitor. Affordable SEO services that include that balance of search engine friendliness and human readability is what will make your website a hit. The ever changing market of on-line marketing also means that your website has to be somewhat fluid and able to change as well. One of the key attributes that we offer is that the web design is not only search friendly but it is also easy to manage AND can be updated easily. Google provide an excellent tool if you feel able to take on the task of development yourself. The web designer tool can be found at http://www.google.co.uk/webdesigner/

Website Improvements

Your website may be completely outdated and you may be losing tons of business and not even know it.  There have been major changes in how people access the internet, how they shop and what they expect from your website. If your website is 5 years old or older you may be in a great deal of trouble. If you have noticed that your traffic has dropped off in the last few months you may be 100% correct because it has dropped off. People are using mobile devices to access the internet and more importantly to shop. If your website is outdated there is a good chance that new customers are not able to find you because your website is not translating to be viewed on mobile devices like phones, game stations and tablets. Responsive websites that are also search engine friendly web design options can help you to get back on track.

The Old Way

At one point in time not that long ago there was no need to really consider how a website was viewed on a mobile device because very few people had smart phones but today that is exactly that opposite of what is happening more people have smart phones than desk top computers. Smart phones are readily available, affordable and can take advantage of free WI FI connections. They are also versatile, lightweight and most obviously mobile. At one time you would need a website for desktop viewing and one for mobile viewing but today thanks to leaps in bounds in responsive design your website can appear perfectly to both users. Developers use to charge a lot of money to create all the different pages for both devices but today it is simply a build in option. Do you have the option? Can your potential customers and clients view your website on their mobile device without it looking a bit odd? Check your website right now from your phone to see how things look. Are all the areas of your website accessible? If they are not than it is time to shake off the old and bring on the new so that your business can stay competitive.

Get Help!

One of the first things you can do right now is contact Dark Peak Digital to ask about the options that are available to you to get your website up to speed. You may actually find that you have numerous options that are available to make the most of your website. In some cases just a few tweaks to your current site and you will be well on your way to getting the traffic that you want! It can be a simple fix but you won’t know until you ask. You will be given viable options that are geared toward improving your web traffic. It is fast, it is easy and it is also professional services.

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