After reading this title, you’re probably thinking that’s not possible. Marketing activities for any size of business takes a lot of time, effort and resources to achieve a successful level of exposure.
Results don’t tend to happen overnight and it can often feel like an uphill struggle to get anywhere. But for each day of the week, it is extremely beneficial if you can find 30 minutes in your busy schedule to take part in an online marketing blitz.
The immediate and influential nature of the Internet means you’ll probably see favourable outcomes in a very short period of time. What’s more, never before have you been able to target specific customers and measure results in such an extensive way.
The quickest platform to see results and often the most gratifying, social media should be your priority. Although there are numerous social channels to worry about, concentrate on the networks where you are most successful and come up with a specific plan of action to go from one to the next. Spend around 5-10 minutes on each of the following:
Twitter – First and foremost, respond to any questions or comments from consumers and clients. You should have already created a list of influential and authoritative industry figures, so share their interesting and useful content with your followers. Finally, schedule some tweets for the rest of the day and remember that images are much more powerful than text alone.
Facebook – Again, respond to any feedback then interact with customers and industry thought leaders by liking and commenting on their posts. Promote your own content, share what your audience will like and look at how your page is performing with Facebook Insights.
LinkedIn – Focus more on business issues but don’t lose your personal touch or forget the brand’s identity. Share professional content and news, contribute to industry groups and start your own discussions.
Instagram, Google + and Pinterest – Priorities with these networks will depend on your business, but they all still deserve attention. Whether you decide to post updates, share content or communicate with customers, all activity will be beneficial.
Although content marketing requires more than just 30 minutes each day to plan and put into effect, one or two days should be spent coming up with ideas and checking blog comments.
After being heavily involved with social media every day, you’ll know what topics and subjects are trending. React to what your audience is searching for and looking at by starting to write or source useful and valuable content.
A couple of days a week, try cutting your social media activity in half and spend 15 minutes or so writing a weekly blog post with company updates, developments and news. You may also want to make an infographic, as these can present an abundance of information quickly and easily.
Half an hour doesn’t feel very long, but if you find some spare time here and there, then you should be seizing the opportunity by interacting on social media and planning content marketing activities.