Implementing and planning marketing campaigns is not an easy undertaking for small businesses, especially if you have little to no budget. You can go down the traditional route of advertising in regional newspapers or posting flyers around the local area, but these techniques can be expensive and have lost their impact in recent years.
This is largely down to the power and potential of the Internet, which opens up a new realm of possibilities for any small business. This level playing field means you can compete with even the biggest corporate rivals in several different ways. Even though budget may be an issue, you can still become a marketing force to be reckoned with.
Embrace all appropriate platforms
From a simple website and various social media pages to content sharing websites and online directories, there are an abundance of resources at your disposal.
Find the right platforms and channels that suit your business. There is bound to be a community of users online that are discussing your industry, products or services, so seek them out.
Larger competitors will probably be able to undercut you on price with special offers or promotional discounts. If you do this too, it could have a significant impact on already tight profit margins.
Instead, add value wherever you can. Depending on your product or service, provide customers with something like a free trial or complimentary consultation. Once they experience how good you are, the chances of future sales and success is increased.
Be a leading light
Through simple marketing techniques such as high quality blogging, tweeting industry insights or sharing informative content from third parties, you could soon be recognised as an expert in the field.
As a small business, you’re probably targeting a niche market or selling fairly specific products, so ensure everybody recognises and appreciates your wealth of knowledge. Think about creating educational videos and informative infographics too.
Have a definitive voice and identity
Stand out from the crowd and be different with your identity. But remember, this should be definite and consistent, as customers are more likely to trust a familiar and unwavering brand.
Everything from your business name and logo to your website copy and social media updates should conform with your identity. Try not to be overly formal and always add a personal touch.
For more help on how small businesses can succeed on-line, get in touch with Dark Peak Digital today.