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Blog Archive

19

December

You may or may not know that the person who Google rely on to pass on their words of wisdom is Matt Cutts. Who is Matt Cutts? Matthew ‘Matt’ Cutts is Google’s head of web spam. Matt commenced his career with Google in 2000 as a software engineer. His university study field were computer science and information retrieval. He is one of the co-inventors listed on a Google patent related to search engines and web spam. In the world of search engine optimisation, Matt is a key figure.

04

December

Search for anything and Google gives you a list of websites to look at in the search results. As a business owner, this is your opportunity to impress me enough to click on your website and not on another. So, how do you take control of what description Google shows rather than let Google make the decision?

First, you need to understand two things. The first is that nobody from Google visits your website. Instead, your website is visited by Google’s software driven spiders and these spiders read the words you have on the page. The second thing is that there is a limited amount of space in the search results and so the description has to be concise to fit in.

20

November

Google are notoriously difficult to talk to about site optimisation and search related topics. Everything is done through forms and forums unless you are using PPC advertising in which case you can get in touch with a representative usually based in Dublin. There are a lot of touch points for Google and here are some of them for your interest. Whether you are a business beginner or seasoned technical whizz, you will find something here.

18

November

Breaking down the idea of what a search engine friendly design to its most simplest components is easy! You have a website that you expect to generate new business for your company, you may not know it or not but your very success is dependent upon a search engine friendly design. The internet is complex. Search engines are complex. So complex in fact that an alarmingly high rate of  consumers believe that Google is the internet!

Search Engine Friendly Design

What does this mean to you? It means that if you do not want to miss out on the potential business you better hope that when someone uses a search engine like Google to find products or services your businesses web site is returned as a possible option near the top of the results list.