Google’s search engine is the single most powerful source of leads, sales, enquiries, phone calls, plus much more for your business. Google want their users to easily find exactly what they want. Over the years, Google has changed its search engine algorithm, and many of the techniques that marketers stood by a few years ago are now defunct. This means that there’s no place for old-hat search engine optimisation techniques in today’s world and for your business to thrive, you need to be more careful than ever when building your online presence.
A searchers journey begins with the words they type into a search box.
It is your job to be in the most profitable results returned to that searcher.
But how are you supposed to know what keywords your customer is using to search and which keywords are going to offer the highest return?
That’s where keyword research comes in.