You probably know from reading my blog posts that Search Engine Optimisation is a multi faceted thing. You need to get all the different bits in place before you hit the heights. Many people write on the subject and over the years I have figured out who to listen to.
My preference is always for people who are non technical and speak in clear English. Better still if they use images to illustrate their words of wisdom. One such person is Brian Dean of Backlinko who published this excellent explanation and infographic about on-page SEO. Enjoy …..